About aSAY VAD — Control4's Official Distributor in Turkey
Control4's official distributor since 2005 — the team behind 5,000+ projects, a 52-dealer network, and three international distribution awards.
Who Is aSAY VAD?
aSAY VAD Otomasyon Teknolojileri is the official Control4 distributor for Turkey, a role it has held without interruption since 2005. The VAD in our name stands for Value Added Distribution: we don't simply import products — we build, train, and technically support a network of 52 authorized dealers across 15 provinces. Azerbaijan, Iraq, and the Turkic republics are also covered under the Turkey distributorship, with dealer networks and completed projects in each.
Founded in 2003 with roots reaching back to the aSAY Group established in 1998, the company today operates showrooms in Istanbul and Izmir — the latter housing Turkey's Control4 Certified Showroom — and runs Control4's official training center for the region. More than 5,000 residential, commercial, hotel, and yacht projects have been delivered under our distributorship to date.
aSAY VAD in Numbers
21 years
Uninterrupted Control4 distributorship since 2005
5,000+
Residential, commercial, hotel, and yacht projects delivered
52 dealers
Authorized integrators we train and support across 15 provinces
94
Yacht projects completed since 2004
3
International distribution awards — 2010, 2012, and 2024
14,500+
Certified drivers in the Control4 ecosystem
From 1998 to Today
aSAY Group founded.
Our roots in electronics and technology begin with the founding of the aSAY Group.
aSAY VAD established.
The company dedicated to smart home distribution was born — the same year Control4 itself was founded in the United States. Two stories that began together would intersect two years later.
First yacht projects.
We equipped our first vessels before yacht automation had a name in Turkey. That expertise has since grown into a portfolio of 94 yacht projects.
Control4 distributorship for Turkey.
The official distribution agreement was signed. The role has remained with us ever since.
Incorporation.
The growing operation transitioned to a joint-stock company structure in April 2009.
Best European Distributor of the Year.
Control4 EMEA named our company — then operating as Control4 Turkey — Europe's distributor of the year, the first link in a chain of international recognition.
EMEA Distributor of the Year.
Control4 named us distributor of the year across its entire Europe, Middle East, and Africa region.
A year of two awards.
In February, we received the Circle of Excellence Distributor — EMEA award in Barcelona; in September, the JOALI BEING Resort project — for which we delivered the systems integration — was named Best Commercial Integration Project at the Smart Building Awards.
International Recognition
The best judge of a distributor's quality is the brand itself. Control4 has made that judgment three times — across fourteen years.
2010 · Best European Distributor of the Year
In only the fifth year of the distributorship, Control4 EMEA named our company — then operating as Control4 Turkey — Europe's distributor of the year.
2012 · EMEA Distributor of the Year
Control4 named us distributor of the year across its entire Europe, Middle East, and Africa region; the award was presented at ISE 2013 in Amsterdam.
2024 · Circle of Excellence Distributor — EMEA
Twelve years on, Snap One and Control4 inducted the distributorship into the Circle of Excellence at the ISE 2024 Partner Awards in Barcelona. The same evening, our Ankara dealer LotusIQ Teknoloji received the Partner of the Year award — recognition that extends beyond the center of this network to the dealers it has trained.
2024 · Best Commercial Integration Project — JOALI BEING Resort
The JOALI BEING wellness resort in the Maldives, for which we delivered the systems integration, was named Best Commercial Integration Project at the Smart Building Awards 2024, together with Snap One.
What Being a Distributor Means
Value Added Distribution is not delivering a box and stepping away. Three pieces of infrastructure stand behind every Control4 project in the region — and we run all three.
Showrooms: Experience the Technology in Person
You see Control4 running, not printed in a brochure. Our Istanbul showroom in Esentepe and our Izmir facility in Bornova — Turkey's Control4 Certified Showroom — keep every system live, from lighting scenes to a full cinema room.
Control4's Official Training Center
Every authorized technician installing Control4 in the region passes through the four-day certification program at our Izmir training center. Sessions are monitored live via camera from Control4's US headquarters, and graduates receive internationally valid certification.
The Region's Reference Team in Yacht Automation
We have completed 94 yacht projects since 2004 — the most extensive marine reference list in the region. Our dedicated six-person yacht team, based in Istanbul and Antalya, works with Turkish and international shipyards alike; internationally awarded projects such as JOALI BEING grow from this experience.
Field installation is carried out primarily by our 52 authorized dealers; we stay inside every project through site surveys, system design, product supply, and technical support. In specialist areas such as yachts, our own teams work directly on site.
Our Values
The Principles That Define Us
We deliver service with core values we remain committed to in every project and customer interaction.
Continuity
Twenty-one years, one brand, one responsibility. The distributorship that began in 2005 has never changed hands — and behind every system we deliver today, we will still be here tomorrow.
Training
We grow our network in the classroom, not at the sales desk. Every authorized Control4 technician in the region graduates from our internationally supervised training center.
Standing Behind the Dealer
None of our 52 dealers is ever alone on a project. From site survey to commissioning, our technical team works alongside them.
Proven Quality
Let the numbers and the awards speak: more than 5,000 projects, three international distribution awards, and a "distributor of the year" title recorded in the brand's own archive.